Meet the Founder
Ariel DeNey Rainey is a Global Creative Strategist and Urban Family Advocate that provides change to the world by galvaznizing Black moms and professionals to fight for change. She has worked with brands such as American Black Film Festival, MC Lyte’s Hip Hop Sisters organization and BET as a Creative Strategist for their digital and non-digital needs.
Ariel DeNey is the mastermind behind the Hustle Mommies nonprofit organization and movement where she has connected hundreds of mothers to careers, personal development, celebrity engagement, grants and scholarships, and a plethora of other resources. Her Facebook community of over 58,000 moms has become a social media hot spot for urban moms seeking to promote their businesses and elevate their parenting skills. Since the 2020 pandemic, the Hustle Mommies helped to bury 16 kids who have been affected by inner city gun violence and it led to the creation of the initiative PAINT THE HOOD ORANGE as a campaign to support her efforts to end hood trauma within Black, urban neighborhoods. This campaign has held over 15 block parties in the Chicagoland area that connected residents to resources, over ten toy drives for communities impacted by gun violence and established the TASK FORCE AGAINST GUN VIOLENCE that is now advocating for policy change surrounding gun violence.
As a true hustling Momprenuer, Ariel and the Hustle Mommies team has created programs for Black mompreneurs that focuses on business development, entrepreneurship, funding, and mentorship. The Pitch Like a Mom™️ pitch competition series, Moms Mean Business program and conference were designed to ensure moms plagued by socioeconomic issues can launch and scale their businesses. Pitch Like a Mom™️ launched in November 2022 and five moms in Chicago's North Lawndale community were able to win a piece of the $50,000 cash prize.
The advocacy work of Hustle Mommies and the organization's partnership with other coalitions has led to the creation of the Urban Mom Collective National Coalition for Black Moms where Black moms across the country have joined forces to change policy and revise support to Black moms on a national level. This movement has created the BLACK MOM STATE OF THE UNION dinner and virtual workshops to help Black moms know policy and advocacy.
Under her leadership, the Hustle Mommies organization has received awards and accolades from Mayor Aja Brown and the City of Compton, President Eric Adams and the Brooklyn Borough President, the WNBA Chicago Sky basketball team, the Chicago Bears, Chicago Urban League, New Leaders Council and received recognition from the President Barack Obama and The Obama Foundation. She is the proud mom of The Mogul Kids, creative collective of her children Morgan and DJ, and currently resides in the Chicagoland area.
With Ariel's leadership, the Hustle Mommies organization has received awards and accolades from Mayor Aja Brown and the City of Compton, President Eric Adams and the Brooklyn Borough President, the WNBA Chicago Sky basketball team, the Chicago Bears, Chicago Urban League, New Leaders Council and received recognition from the President Barack Obama and The Obama Foundation.
“The work that we’re doing is very important because our moms need a voice and we need a seat at the table.”
- Ariel Deney